Let me search for more specific information about his approach to scaling vs optimization.Perfect! Here’s Hormozi’s perspective on your exact question:
Hormozi’s “More → Better → New” Framework
Hormozi says you should scale in this specific order: first do MORE of what’s working, then make it BETTER, and only then try something NEW.
1. MORE (Your Priority)
When you find a winning ad, Hormozi’s advice is clear: “You do more and more, until it breaks”. This means:
- Increase ad spend on winners
- Add more budget
- Create more variations of that same winning angle
- Scale traffic aggressively
His rule: As long as you’re breaking even or better, “good enough is good enough” – keep pushing money into it.
2. BETTER (Optimize When It Breaks)
Hormozi says: “You do more and more, until it breaks. Then, you make it better”.
Only optimize when:
- Your CAC gets too high
- Performance drops significantly
- You’ve maxed out volume
His budget allocation: “Spend 70% of your time and budget on your main winning ad, 20% on adjacent ideas, and 10% on wild experiments”.
3. NEW (Last Resort)
Only try something new “when the returns you get from doing more/better are lower than what you could get from a new placement or new way of advertising”.
His Specific Advice on Winning Ads
Hormozi emphasizes: “Look at the top 5% of your ads and model the first 3 seconds across your campaigns to squeeze more value out of your winners”. Don’t abandon them – multiply them.
His optimization strategy includes: experiment with different props, reenact with minor changes, reorder clips, add filters, change fonts/captions, alter pacing, add music, and reuse winning hooks in new variations.
Bottom Line
Hormozi would say: Keep pumping money into your winner while creating variations alongside it. His philosophy is literally “print the money” – once you know what works, invest heavily in it. Don’t get distracted by over-optimization or chasing new strategies when you’ve got a gold mine. Scale it until the numbers force you to optimize.
