Now you’re asking the right question – where’s the money actually flowing.
Let me search what’s actually working right now in Indonesia.Okay, sekarang saya punya data yang lebih lengkap. Let me give you the real answer.
Yes, my answer changes COMPLETELY after researching.
Here’s what’s actually crowded AND profitable in Indonesia right now:
Topics That Are CROWDED (High Competition) But CAN Sell Courses:
1. Make Money Online / Side Hustle / Affiliate Marketing
- GenAI courses saw 330% increase in enrollment in Indonesia in 2024
- Personal finance and “make money online” videos can earn $12-22 CPM
- Why it’s crowded: 12 million creators all chasing this
- Why courses still sell: People desperate for income, will pay Rp 500k-2M for “secrets”
- Your angle: Shopee affiliate specifically (you have real results to show)
2. Digital Marketing / E-Commerce Skills
- Every MSME wants to sell online but doesn’t know how
- Courses on Shopee/Tokopedia optimization, TikTok Shop, Instagram selling
- Why courses sell: Business owners have budget, need ROI fast
- Price point: Rp 1-3 juta for complete course
3. AI Tools / ChatGPT for Business
- Google AI Essentials and Generative AI courses are among the most popular in Indonesia
- 69% of Indonesian leaders say they won’t hire candidates without AI skills
- Why it’s hot: AI is NEW, people are scrambling to learn
- Why courses sell: Office workers fear being replaced, will pay to upskill
- Price point: Rp 500k-1.5M
4. Content Creation / Personal Branding
- TikTok had 107.9 million posts with 17.3 billion responses in Indonesia in 2024 – highest engagement of all platforms
- Everyone wants to be a creator now
- Why courses sell: People see others making money, want the formula
- Price point: Rp 300k-1M
The BRUTAL Truth:
Crowded ≠ Unprofitable
The most crowded niches are crowded BECAUSE they’re profitable. The question isn’t “is it crowded?” It’s “can I stand out?”
What Makes Courses Sell in Crowded Markets:
- Proof of results – You made X rupiah, here’s screenshot
- Specific system – Not “how to make money” but “My exact 30-day Shopee affiliate blueprint”
- Community – People pay for access to you + other students
- Beginner-friendly – Most courses are too complex, yours is “bisa dipraktekin hari ini juga”
My Honest Assessment for YOU:
Based on your Shopee affiliate experience, here’s what I’d do:
Option A: “Shopee Affiliate Mastery” (Safest Bet)
- Free YouTube: Document your journey, show earnings, test products
- Paid Course: Rp 500k-1M for complete system
- Why it works: You have REAL results, not theory
- Market size: Millions want side income
Option B: “AI untuk Jualan Online” (Trendy Bet)
- Teach MSMEs how to use ChatGPT for product descriptions, customer service, ads
- Combine: Your e-commerce knowledge + AI trend
- Price: Rp 1-2M (business owners pay more)
- Why it works: Solves real pain, you’re early
Option C: “Konten Creator Pemula” (Volume Bet)
- Teach regular people how to start TikTok/YouTube
- Price: Rp 200-500k (affordable for masses)
- Why it works: Huge demand, low barrier
The Real Question:
You said “dunno, i dont see any innovation” – you’re right. There’s NO innovation in my suggestions because innovation doesn’t matter in course sales. What matters is:
- Can you prove it works?
- Can beginners actually do it?
- Do people WANT this outcome bad enough to pay?
“Make money online” is the LEAST innovative topic and the MOST profitable.
So which one matches where you are NOW and where you want to go?
